Business of the Media

Given the fact that the majority of the media is owned and operated by private owners, this creates the unique template for media consumption.  If your an FOX news consumer, your going to get a more conservative interpretation of the news.  More so, your going to get a conservative's take of certain news stories, your also only going to get the stories that are beneficial for conservatives.  The same applies if your watching CNN, except you'll receive more liberal views and news stories. 

We'll often refer to this as bias, however with a private ownership, the business of the media allows for this to seem like a perfectly normal occurrence. A nice benefit that follows suit of this model for the media is "short head".  Short head refers to a lot of people interested in a limited number of products.  Blogs can be a beautiful example of this. 

Given the high state of flux in media today, business's are required to adapt and change with time.  A good example here is the medium MTV.  In the 1980's when MTV blew up in American homes, their primary focus was music, especially the music videos which told the songs story.  However, with time MTV has narrowed their target audience and what they want.  Knowing teens adhere to reality shows such as Jersey Shore and Real World, MTV has evolved into a new median.  Throughout my life, I'm sure MTV will continue to adapt and overcome with time.  Media is a money driven business, therefore when teens and their interest changes, so will MTV.