The news web site I've decided to look at is; www.mmajunkie.com. This is a MMA news forum that is held highly in the MMA world, which is also operated by USA TODAY Sports.
More often than not, in the MMA world deception is a huge key used to promote fights. This starts immediately after a win or loss, but a fighters momentum is the only thing that helps brand his image and chances of moving forward to the ultimate goal of a title fight. With that said, almost any news put out about a fighter has the feeling of it being leaked by a PR source. In todays front page of mmajunkie.com, I can say at least 4 of the 12 articles have the PR source vibe. As for the other 3/4th of the articles, they are actually just fight recaps from this past weekends PPV card.
My feelings on PR are neutral I understand controlling your image as best as possible, especially in the fighting world where your image is everything. I could see where some people would become upset because they feel they arent receiving the full truth, but in todays world where money drives everything, you have to have the mind set of questioning the source because no matter if its good or bad press, almost everything written is bias to someone, therefore you watch every step you take to develop your own opinion.
Monday, April 29, 2013
Friday, April 19, 2013
Advertising
My results were as follows: Experiencer and Innovator.
I must say I usually hate taking surveys, I hate giving away research for free. However, his survey was extremely interesting and I almost hit my guess exactly so it must be pretty accurate. I believe the best ad that hits my specific category is Home Depot or Lowe's. Personally, I love home improvement or outdoor work, I believe it is therapy for me and the feeling after I create something is awesome. Home Depot and Lowe's sends the To-Do it yourself message and as an innovator and experiencers I believe I'm their taret message. So much so, their one question of do you enjoy walking around home improvement stores? I all most laughed because thats my father and I's favorite "kill time" exercise.
I must say I usually hate taking surveys, I hate giving away research for free. However, his survey was extremely interesting and I almost hit my guess exactly so it must be pretty accurate. I believe the best ad that hits my specific category is Home Depot or Lowe's. Personally, I love home improvement or outdoor work, I believe it is therapy for me and the feeling after I create something is awesome. Home Depot and Lowe's sends the To-Do it yourself message and as an innovator and experiencers I believe I'm their taret message. So much so, their one question of do you enjoy walking around home improvement stores? I all most laughed because thats my father and I's favorite "kill time" exercise.
Internet
Its been said that the Internet makes every blogger a journalist.
Journalist- A person who writes for newspapers or magazines or prepares news to be broadcast on radio or television. (definition from Google search)
According to this definition of what a journalist is, theres is no way every blogger is a journalist. If we choose to evolve the definition to include the internet as a media vehicle for journalist, then the answer changes to yes.
Even more so, most people would declare that journalist would also have the responsibility to write factual and unbiased information in their articles. The creations of blogs had just that in mind, allow larger amounts of individuals to be heard. Bloggers write down their interpretations of whatever is on their minds. Everyone who wants to be heard can be heard.
Which brings us to the current issue for the audiences, information overload. In todays world because all bloggers are journalist, and the freedom to publish whatever you choose to, presents the audience with a difficult task in searching for credible source.
Journalist- A person who writes for newspapers or magazines or prepares news to be broadcast on radio or television. (definition from Google search)
According to this definition of what a journalist is, theres is no way every blogger is a journalist. If we choose to evolve the definition to include the internet as a media vehicle for journalist, then the answer changes to yes.
Even more so, most people would declare that journalist would also have the responsibility to write factual and unbiased information in their articles. The creations of blogs had just that in mind, allow larger amounts of individuals to be heard. Bloggers write down their interpretations of whatever is on their minds. Everyone who wants to be heard can be heard.
Which brings us to the current issue for the audiences, information overload. In todays world because all bloggers are journalist, and the freedom to publish whatever you choose to, presents the audience with a difficult task in searching for credible source.
Monday, April 15, 2013
Business of the Media
Given the fact that the majority of the media is owned and operated by private owners, this creates the unique template for media consumption. If your an FOX news consumer, your going to get a more conservative interpretation of the news. More so, your going to get a conservative's take of certain news stories, your also only going to get the stories that are beneficial for conservatives. The same applies if your watching CNN, except you'll receive more liberal views and news stories.
We'll often refer to this as bias, however with a private ownership, the business of the media allows for this to seem like a perfectly normal occurrence. A nice benefit that follows suit of this model for the media is "short head". Short head refers to a lot of people interested in a limited number of products. Blogs can be a beautiful example of this.
Given the high state of flux in media today, business's are required to adapt and change with time. A good example here is the medium MTV. In the 1980's when MTV blew up in American homes, their primary focus was music, especially the music videos which told the songs story. However, with time MTV has narrowed their target audience and what they want. Knowing teens adhere to reality shows such as Jersey Shore and Real World, MTV has evolved into a new median. Throughout my life, I'm sure MTV will continue to adapt and overcome with time. Media is a money driven business, therefore when teens and their interest changes, so will MTV.
We'll often refer to this as bias, however with a private ownership, the business of the media allows for this to seem like a perfectly normal occurrence. A nice benefit that follows suit of this model for the media is "short head". Short head refers to a lot of people interested in a limited number of products. Blogs can be a beautiful example of this.
Given the high state of flux in media today, business's are required to adapt and change with time. A good example here is the medium MTV. In the 1980's when MTV blew up in American homes, their primary focus was music, especially the music videos which told the songs story. However, with time MTV has narrowed their target audience and what they want. Knowing teens adhere to reality shows such as Jersey Shore and Real World, MTV has evolved into a new median. Throughout my life, I'm sure MTV will continue to adapt and overcome with time. Media is a money driven business, therefore when teens and their interest changes, so will MTV.
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